Dr. Cheryl van der Mark

One of the most powerful concepts in marketing is something called the similarity principle. People are naturally drawn to people they feel are like them. They trust them faster. They relate to them more easily. They feel understood. As chiropractors, we often assume patients choose us because of our education, credentials, or technique. Those things matter. But they are rarely the reason a patient initially chooses you. Patients are often looking for someone who understands them. 🙌🏼...

Social media has created an unrealistic picture of what practice growth looks like. We see successful chiropractors posting busy schedules, full practices, and growing businesses. What we rarely see are the years it took to get there. The mistakes, the uncertainty, the slow seasons, the trial and error, or the realities behind the scenes! Many chiropractors look at someone else's success and wonder why it is not happening for them yet. The truth is that most successful practices were not...

One of the most valuable exercises a chiropractor can do is create an ideal patient avatar. Yet most chiropractors skip this step. They focus on social media. Websites. Ads. Marketing campaigns. Without first understanding who they are trying to reach. Your ideal patient is not every patient; your ideal patient is the person you love serving. It is the person whose problems you understand, the person whose victories excite you, and the person you are uniquely positioned to help. When...