Marketing & Patient Acquisition

One of the biggest mistakes chiropractors make when they first start marketing is trying to attract everyone. Families. Athletes. Pregnant women. Office workers. Kids. Seniors. The logic makes sense. If I can help all of those people, shouldn't I market to all of those people? The problem is that when you try to speak to everyone, you often connect deeply with no one. One of the questions I ask chiropractors in coaching is this: Who are you best suited to help? Not who can yo