Marketing & Patient Acquisition

One of the fastest ways to waste money in marketing is trying to attract people who were never your ideal patients in the first place. Many women chiropractors become frustrated because they spend money on advertising, social media, networking, or community events and see very little return. The problem is not always the marketing, sometimes the problem is the audience! Before you spend another dollar on marketing, ask yourself: • Who am I trying to reach? • What are their ch

One of the questions I hear often from chiropractors is: "What if I have more than one passion?" You love working with athletes. But you also love working with families. You enjoy prenatal care. But you also enjoy helping people with chronic pain… So how do you choose? The good news is that you do not have to immediately eliminate everything except one area of interest. Many chiropractors make the mistake of thinking a niche means putting themselves into a tiny box. A niche i

One of the most powerful concepts in marketing is something called the similarity principle. People are naturally drawn to people they feel are like them. They trust them faster. They relate to them more easily. They feel understood. As chiropractors, we often assume patients choose us because of our education, credentials, or technique. Those things matter. But they are rarely the reason a patient initially chooses you. Patients are often looking for someone who understands

One of the most valuable exercises a chiropractor can do is create an ideal patient avatar. Yet most chiropractors skip this step. They focus on social media. Websites. Ads. Marketing campaigns. Without first understanding who they are trying to reach. Your ideal patient is not every patient; your ideal patient is the person you love serving. It is the person whose problems you understand, the person whose victories excite you, and the person you are uniquely positioned to he

One of the biggest mistakes chiropractors make when they first start marketing is trying to attract everyone. Families. Athletes. Pregnant women. Office workers. Kids. Seniors. The logic makes sense. If I can help all of those people, shouldn't I market to all of those people? The problem is that when you try to speak to everyone, you often connect deeply with no one. One of the questions I ask chiropractors in coaching is this: Who are you best suited to help? Not who can yo