Marketing & Patient Acquisition

One of the most valuable exercises a chiropractor can do is create an ideal patient avatar. Yet most chiropractors skip this step. They focus on social media. Websites. Ads. Marketing campaigns. Without first understanding who they are trying to reach. Your ideal patient is not every patient; your ideal patient is the person you love serving. It is the person whose problems you understand, the person whose victories excite you, and the person you are uniquely positioned to he

One of the biggest mistakes chiropractors make when they first start marketing is trying to attract everyone. Families. Athletes. Pregnant women. Office workers. Kids. Seniors. The logic makes sense. If I can help all of those people, shouldn't I market to all of those people? The problem is that when you try to speak to everyone, you often connect deeply with no one. One of the questions I ask chiropractors in coaching is this: Who are you best suited to help? Not who can yo